The online store lets people buy your products on your own site: product pages, a cart, and checkout, from the same products and stock you sell in person.

  1. Go to Settings, then Plan, billing, and add-ons. Under Add-ons, choose Set it up next to Online store. Orders are paid through payments, so if payments isn't on yet, you turn both on together.
  2. Choose Turn on the online store (or Turn on payments and the online store). We show you the price and what you're charged today first.
  3. Add your products in Sales, then Products and inventory, if they aren't there already.
  4. Go to Sales, then Shipping, and add how orders get to customers.
  5. Go to Sales, then Online store settings. Look at the preview and choose Add the Shop button to my site.

The online store is $5 a month (or $60 a year on a yearly plan), added to your plan. You can turn it off anytime.

To set it up by conversation, choose Start under Set up your store by conversation in Online store settings. Say how you get orders to customers and what you charge, and whether you take returns, in your own words. We suggest what's common, show you a summary, and change nothing until you choose Apply these changes. Prices and ZIP codes come only from what you say.